Rachel Kay

I'm Rachel Kay, president of Rachel Kay Public Relations (RKPR), a full-service agency specializing in public relations and social media for national consumer and B to B brands. Please visit my company website at www.rkpr.net.

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I founded RKPR in 2007, bringing a mix of in-house and agency experience having worked with top tier brands including Kashi, ConocoPhillips, Givenchy, Samsung, Kodak, Clinique and more. An award-winning PR pro, I ha€™ve accumulated a wealth of experience across all facets of the communications process, including media relations, social media management, copywriting, tradeshow support, celebrity sampling and more.Today, I am fortunate to lead a team of savvy communications professionals, driving strategic, results-driven public relations and social media programs for national consumer and B to B brands and companies within food and beverage, sports, technology and other industries. As an early adopter and avid user of social media, I’ve been interviewed by numerous media about public relations and social media trends, including Mashable, Communication Conversations and KUSI. In addition, you'€™ll find my commentary on new media in Cutlip, Center and Broom'€™s "Effective Public Relations," one of the world's most widely used textbooks for PR study at the university level, and in "Ready to Launch: The PR Couture Guide to Breaking into Fashion PR." I also frequently guest lecture at San Diego State University to discuss new media trends, and am a sought after speaker, having presented on public relations, social media and brand strategy at conferences and organizations including the California Association of Public Information Officials'€™ (CAPIO) annual conference, the Municipal Managers Association of Southern California (MMASC) annual conference, AIGA Santa Barbara, and the Boy Scouts of America'€™s Annual Licensee Summit. Finally, I blog about PR and social media at CommuniKaytrix.com and co-founded SoCalPRBlog.com.